The world of crypto and blockchain has evolved a lot when it comes to development in this space and the launching of new and innovative projects. By 2032, the global blockchain market is expected to grow to $155 billion, with a robust annual growth rate of 34.1%. This expansion is fueled by broader adoption in sectors like banking and government, particularly in North America.
If you have a blockchain startup or if you are planning to launch one, then having a community around your project is a necessity as they play a vital role in the success and growth of your project. Hosting community events such as virtual happy hours, live Q&A sessions, and gaming tournaments can engage your community and gather valuable feedback.
Since the blockchain space is expanding rapidly, your project needs to stand out from the rest. Therefore, it becomes important for you to choose the right platforms and marketing strategies to get the people from the blockchain community to talk about your idea.
Community management is essential in fostering engagement within your Discord server user base and boosting your brand reputation.
Having a clear understanding of your audience and a brand voice is crucial while building a serious online community.
While there are so many platforms available to connect with your audience. In this blog, let’s focus on 3 major platforms that are most popular and why you should be included in your marketing strategy.
Let's talk about Twitter vs Discord vs Reddit for marketing your crypto startup
In this article, we are going to focus on three platforms that are important to build traction for your blockchain startup and will help you build a community-first ethos. Utilizing messaging apps like Discord in your digital marketing strategies can significantly enhance your reach and engagement.
Whether you are launching a decentralized blockchain platform, cryptocurrency, an open-source project or a Defi protocol, you are going to need support from the community of developers, investors and consumers who believe in your idea and are ready to talk about you with others. A well-planned discord marketing strategy is crucial for business promotion, brand loyalty and community engagement.
Twitter, Reddit & Discord are the perfect platforms to find the right audience for your project & build your community as they are very popular among the blockchain community.
Let’s look at each of these platforms individually and find out why they are important for your project.
Twitter is one of the biggest social media platforms currently in the world and topics like blockchain technology, cryptocurrencies, NFTs, etc are discussed heavily on the platform. Over the years, Twitter has become a place to be in order to keep yourself informed about the latest news in the crypto space and therefore, gives you an opportunity to boost your marketing efforts.
Additionally, there are many prominent investors present on the platform. Having a strong brand on Twitter will help you in getting investors for your project.
It is also true that publishing, sharing and discussing content on Twitter is hands down the fastest way of distributing information on a global level.
Marketing strategies for Twitter
Take advantage of Twitter threads/
With Twitter threads, you can tell stories, share information or create conversations with your audience. Threads are a series of connected tweets that let you overcome the 280-character limit and share valuable knowledge with your audience.
You can use threads to educate your audience about blockchain technology, share highlights from your recent blog post, share details about upcoming features, etc.
Bonus tip:
Tips for creating Twitter threads that your audience will love:
- Grab the reader's attention through the first tweet and encourage them to continue reading.
- Increase shareability by including messaging that resonates with your target audience.
- Use storytelling to keep your audience engaged till the last thread.
- Keep experimenting with your threads to see what's working for you.
Publish Memes
Memes are the modern-day language of the internet. For a generation that communicates more through memes and gifs rather than plain text messages, memes are hands down the most effective way to communicate anything and engage with your followers. They aren't just inside jokes but are an element of culture and can be used to convey ideas.
You can use memes to:
- Share information in a fun and catchy format.
- Give your brand a personality through memes.
- Increase engagement and retweets.
- Stay relevant by sharing memes on current affairs.
When done right memes can become a useful tool to reach a new audience and give your brand a human element through humour.
Announcements & updates
Twitter is the go-to platform for all the news and current affairs. With Twitter, you can share real-time announcements & updates of what's happening presently in your business and connected areas to your business to increase your overall brand awareness. You can also share certain milestones related to your business or niche to keep your audience updated about you.
AMAs and polls
Conduct regular AMA sessions to create conversations with your audience. You can encourage your audience to ask questions on the topic of your expertise and give answers in real-time. You can also collaborate with prominent personalities and thought leaders in the blockchain industry to answer questions on your behalf.
Twitter polls are another great way to gather feedback and opinions from your audience. You can use polls to better understand your audience, tease product ideas, even get post ideas and more. Polls are a fun way to ask interesting questions from your followers.
Retweet to increase user engagement
Retweeting information that is relevant to your audience is a part of an effective marketing strategy on Twitter. To increase retweets on your tweets, focus on creating shareworthy content that provides value to your target audience. You can also create a lot of user-generated content by retweeting what your audience is sharing about you or your target niche.
Retweets are directly linked to the engagement you'll receive on Twitter. The higher the number of retweets, the higher the chances of your posts going viral on Twitter.
Discord
Blockchain tech relies on the community to sustain it, so establishing a loyal following is very important. Discord is a free voice and chat app initially designed for gamers and developers but due to its unique features, it is becoming the trendy channel to host blockchain and crypto communities. Companies utilize Discord servers as branded community spaces to interact with customers, fans, or clients. These servers serve as the epicenter of everything related to a particular brand, product, or service, providing designated channels for different purposes like announcements, customer support, or community chatter.
Discord users are tech-savvy and predominantly young adults.
A community on Discord is called a “server” and servers can be subdivided into “channels”. You can use these channels to create subsections for a more organized community experience. Access to different channels can be controlled according to the role.
Building an engaged community on Discord is crucial. Providing exclusive sales to community members and utilizing Discord's real-time interaction features can create a dynamic and active community.
One major advantage of Discord over any other app is that when someone joins your server they are specifically going to talk about you or ideas around your project.
Discord marketing strategy
Create dedicated channels
Channels are the most crucial part of any Discord server. You can create either a text channel or a voice channel on a Discord server. To keep your server organized and clean you can group these channels into categories. Channels can also be made private so that only selected server members can see them based on their roles.
Popular Discord channels are FAQs, Memes, Announcements, Rules, General, Voice channels, etc.
Few tips on how to increase engagement on Discord:
Incentivize users to provide value to your server
Give rewards to people who are actively engaging in your community by giving exclusive deals & discounts on your blockchain product or service. To boost engagement on your server, you can gamify channels through bots and give rewards to people when they complete certain actions.
Use bots for automation
Discord bots are AI-powered intelligent bots that can help you automate certain actions on your server. You can use bots to send a personalized welcome message to each new member, play music on the voice channel, generate customer support tickets and so much more.
Adding a bot on your Discord server is easy. You can find a bot for your server from websites like top.gg, discord.bots.gg, and discordbotlist.com, among others. Once you find a bot suitable for your server, you just need to invite it to your server and configure it according to your requirements.
Assign roles to community members, take their help in community management
On Discord, you have more control, you can assign roles to the community members and control the access to different channels. You can use this feature to give special permission to your loyal community members, ask them to help you in managing your Discord community and ban users who are not following your community rules.
You can also set up discord bots that can prevent people from spamming on your channels and automatically deleting certain messages that go against your brand value.
Engage with users from time to time, take feedback, do AMAs
Engagement is necessary when building a community around your blockchain business. Users who engage more with your brand in any way, trust your brand more. You can also use Discord channels to foster conversations, gain feedback from members of the community to improve your brand experience and answer FAQs related to your niche.
Bonus tip:
Encourage your community members to post memes around your niche. You can then go ahead and share these memes on your social media platforms.
Use your server as a customer support channel
Discord is a very convenient platform to provide customer support to your users. You can use customer support bots and take help from the mods of your community to listen to the problems of your users and community members. You can then also provide solutions in real-time.
Hire a crypto Discord management agency
Using the services of a Discord management and marketing agency can provide you with the required early boost towards the growth of your community.
Also known as the front page of the internet, Reddit is a community-driven social news platform where people do discussions on Subreddits. Blockchain companies use Reddit to search for a specific topic, attract members, and increase traffic and brand exposure. Sharing articles on other Discord servers can also help increase reach and develop authority among the audience.
Reddit is one of the most visited platforms among crypto communities. Leaders, developers, investors, enthusiasts, fans, and users of blockchain technology everyone engages in the subreddits. Users on Reddit actively moderate posts by upvoting and downvoting the posts, similar to how interactions occur on social media sites. If you receive too many downvotes your posts will be hidden from other users.
Marketing strategies for Reddit
Create subreddits
The right way for your business to do marketing on Reddit is by starting a subreddit for your blockchain business. Subreddit is your community on Reddit where people can follow you and discuss topics relevant to your business.
You can use subreddits to engage with your users, create discussions on various topics and invite followers of your subreddit to share their POVs. This approach is good for encouraging engagement and build relationships with your target audience.
Conduct AMAs
AMAs is one of the core features of the platform and was originally introduced by Reddit, which was later adopted by users on other platforms. Since Reddit is widely used by blockchain communities, it allows you to engage with your community members on the platform by encouraging them to ask questions about your idea, blockchain technology and the team behind your product.
Interact with users in other subreddits
Consistently interact with users in subreddits that are relevant to your business. Interact with them and focus on providing value in the comments and the relevant content you post on these subreddits.
Every subreddit has a unique culture and follows a set of rules. Be a member first on these subreddits and spend a good amount of time understanding the culture of these subreddits and providing value accordingly.
Run Ads to target specific communities and reach your target audience
Reddit is currently one of the most visited platforms by the people following blockchain technology which doesn't follow the 'crypto-is-a-scam' mindset that other major ad tech platforms have adopted.
Audience targeting to run ads on Reddit is pretty much similar to other platforms but Reddit provides a great and unique way of targeting an audience. On Reddit, you can mention specific subreddits on which you want to show your ads. This allows you to show your ads on subreddits relevant to your business.
Add value with your posts don't advertise
People don't like being marketed and this is especially true on Reddit where people come to consume information and participate in discussions. People on Reddit don't appreciate advertising, so be mindful while promoting your blockchain biz.
Be sure to add lots of value to your post without sounding too promotional as that might lead to downvotes. Too many downvotes will (may?) result in your post getting hidden from the rest of the users.
Focus on contributing valuable comments on active threads. The goal should be to get people to talk about your project authentically.
Closing Thoughts
Ultimately, focusing on marketing in the early stages of your project and building an exceptional crypto community is just as important as your technical roadmap and go-to-market strategy. We hope this guide will help you in creating content and marketing strategies for these three platforms.
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